Steve and Bec Rosel (of “Generation Run” fame) are the latest addition to The Running Company family of stores nationally – with the Lilydale store being #10!
With over 20 years of combined running experience between them across distances from parkrun to Ultra Marathons and years of footwear knowledge, they’re here to help keep you injury free and achieving your goals from just a walk down the road without any pain to running your first marathon, they’re here to look after you!
242 Main Street, Lilydale Victoria 3140
+61 3 8201 4683
Monday – Friday – 10am-5.30pm
Sat – 10am-4pm
Sun – Closed – Gone Running!
Just a quick note of thanks for spending well over an hour with me on Monday morning. I ran in my new Brooks shoes last night, and although my legs were a little sore after (which I was fully expecting as my old shoes were totally wrong for me), and considering I did the PWT on Sunday, I still felt after 6km that I could have gone much further. I can’t thank you guys enough, and have spoken about the great service to all at our start running class which is run by SARRC. Several ladies in our group have also been in lately to get new shoes and all couldn’t believe the level of genuine service offered. Keep up the great work guys.
Hi Chris, I'm pretty happy with the shoes but I feel that the Mizuno shoe allows my feet to have a bit more lateral spread which, on a comfort level on the long runs is a real benefit.The ASICS are light and I have had no issues with them but I think for my feet, the Mizuno edge in front. I'm going to run the Barossa Marathon in the ASICS but I think I’ll be back to see you and the guys for another pair of road shoes shortly after that. Really glad we have found your shop as it's the best for advice and you guys are really great to deal with. We won't go anywhere else for running gear that's for sure. Be even better if there was a shop in the Barossa (hint hint!) - but really it's a pleasure to do the trip into town to your shop for our gear.
Thank you TRC. Your patience, experience, and attention to detail helped me find the perfect shoes for my body and form. 30 mins later I had the best run of my life and I haven't looked back! The Adidas Adistar Boost are so well balanced and the midsole cushioning is fantastic. Take care and thanks for your help.
I have to say, it was the best retail experience I have possibly ever had. I didn't feel rushed or pressured and came away knowing I'd chosen the right shoe for me. With the battle to compete with online sales, it's businesses like yours that are demonstrating the future of retail where you provide such great service that people don't want to buy online! I will be sending people your way for sure.
The Running Company – Lilydale Running Club is completely free. It is also a great opportunity to keep fit and meet new people.
Every Tuesday morning – meeting at the store at 6:20am for a 6:30am start, very social – everyone welcome.
242 Main Street, Lilydale VIC 3140
We try to vary it every week but it’s usually around 4-7km at varying paces so inclusive for people of all abilities as opposed to exclusive and only for fast runners. We upload the route to Facebook on Monday or Tuesday of every week.
Steve and Bec Rosel, Owners – The Running Company – Lilydale
WE LOVE RUNNING!
Steve and Bec having grown up and lived in the Lilydale area for years!
Running came around for Bec with a run to the milk bar and back – roughly 3km – in a pair of jeans, a raincoat, and an old pair of runners that had never actually been used for running!
A attempt at 27 years of age to perhaps become a runner?!
Two knee reconstructions…why not right?!
It got Bec good – hook, line, and sinker! Before she knew it she was running several times a week, extending the duration, running faster, and running further.
For Steve – it was chasing BEC!!!
Both fell in love with (with each other and running) so much that they earned their accredited coaching pass and set up their own running squad in Lilydale called “Generation Run” and if you live in the area or even walk around the lake, there’s a fair chance you’ve seen them, with over 150 members of the squad, it’s hard to miss!
With Steve and Bec both having completed numerous road and trail half, full and ultra marathons and Steve having over 8 years experience in both footwear wholesale and retail, they’re the perfect pair to help the amazing people in the Lilydale area get moving and keep moving!
1. Favourite run
The Great Train Race – racing the iconic Puffing Billy Steam-train in the scenic Dandenong Ranges.
Two Bays Trail Run on the stunning coastal trails between Cape Schanck and Dromana on the Mornington Peninsula.
2. Best Running Moment
Ending a long run at the beautiful township of Warburton, then plunging into the crystal clear icy waters of the Yarra River.
Running in random locations around the world. Top of the list – Round Rarotonga Road Race – 31kms around the largest of the Cook Islands in tropical paradise.
3. What do you love about running?
It makes me feel like me…
The challenge, the community, the camaraderie, and that elation of reaching a goal.