The Running Company

Lilydale, Victoria

Steve and Bec Rosel (of “Generation Run” fame) are the latest addition to The Running Company family of stores nationally – with the Lilydale store being #10!

With over 20 years of combined running experience between them across distances from parkrun to Ultra Marathons and years of footwear knowledge, they’re here to help keep you injury free and achieving your goals from just a walk down the road without any pain to running your first marathon, they’re here to look after you!


Lilydale, Victoria
242 Main Street, Lilydale Victoria 3140
+61 3 8201 4683

Opening Times
Monday – Friday – 10am-5.30pm
Sat – 10am-4pm
Sun – Closed – Gone Running!

Nearby Stores
Clifton Hill VIC
175a Queens Parade, Clifton Hill, VIC 3068
+61 3 9041 6801

Praise for Lilydale

Running Club

The Running Company – Lilydale Running Club is completely free. It is also a great opportunity to keep fit and meet new people.

Every Tuesday morning – meeting at the store at 6:20am for a 6:30am start, very social – everyone welcome.

242 Main Street, Lilydale VIC 3140

The Route
We try to vary it every week but it’s usually around 4-7km at varying paces so inclusive for people of all abilities as opposed to exclusive and only for fast runners. We upload the route to Facebook on Monday or Tuesday of every week.

Meet the Team

Steve and Bec Rosel, Owners –  The Running Company – Lilydale

Steve and Bec having grown up and lived in the Lilydale area for years!

Running came around for Bec with a run to the milk bar and back – roughly 3km – in a pair of jeans, a raincoat, and an old pair of runners that had never actually been used for running!

A attempt at 27 years of age to perhaps become a runner?!

Two knee reconstructions…why not right?!

It got Bec good – hook, line, and sinker! Before she knew it she was running several times a week, extending the duration, running faster, and running further.

For Steve – it was chasing BEC!!!

Both fell in love with (with each other and running) so much that they earned their accredited coaching pass and set up their own running squad in Lilydale called “Generation Run” and if you live in the area or even walk around the lake, there’s a fair chance you’ve seen them, with over 150 members of the squad, it’s hard to miss!

With Steve and Bec both having completed numerous road and trail half, full and ultra marathons and Steve having over 8 years experience in both footwear wholesale and retail, they’re the perfect pair to help the amazing people in the Lilydale area get moving and keep moving!

1. Favourite run

The Great Train Race – racing the iconic Puffing Billy Steam-train in the scenic Dandenong Ranges.


Two Bays Trail Run on the stunning coastal trails between Cape Schanck and Dromana on the Mornington Peninsula.

2. Best Running Moment

Ending a long run at the beautiful township of Warburton, then plunging into the crystal clear icy waters of the Yarra River.


Running in random locations around the world. Top of the list – Round Rarotonga Road Race – 31kms around the largest of the Cook Islands in tropical paradise.

3. What do you love about running?

It makes me feel like me…


The challenge, the community, the camaraderie, and that elation of reaching a goal.







new balance



Flip Belt


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body glide